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Author Question: The text indicates that all of the following are metrics in the Valid Metrics Framework except: A) ... (Read 62 times)

Alainaaa8

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on: Jun 29, 2018
The text indicates that all of the following are metrics in the Valid Metrics Framework except:
 A) engagement.
  B) impact.
  C) influence.
  D) satisfaction.
  E) advocacy.

Question 2

Marlboro cannot be advertised in most European countries because of legal restrictions on cigarette advertising; however, Philip Morris features advertisements showing only the Marlboro cowboy, who is known throughout the world. This example highlights the importance of:
 a. copyrights.
  b. brand dilution.
  c. brand marks.
  d. brand loyalty.


katieost

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B


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