Author Question: Marketing metrics involve qualitative ways of monitoring and measuring marketing performance. ... (Read 142 times)

Jramos095 · **on:** Jun 28, 2018

Marketing metrics involve qualitative ways of monitoring and measuring marketing performance.

Indicate whether the statement is true or false

Question 2

Which of the following is NOT typically in a CRM database?
a. complaints
b. market share data
c. rate of response to marketing offers
d. contact information

pami445 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

F
Marketing metrics refer to quantitative ways of monitoring and measuring marketing performance.

Answer to Question 2

b