Central to an understanding of supply chain analytics is to ...

[sjones]

Central to an understanding of supply chain analytics is to recognize that one of the highest priorities at many organizations today is to take a giant leap from data to information, and then from information to understanding.
 
 Indicate whether the statement is true or false

Question 2

Some marketers say that firms should seek to enhance not customer satisfaction but rather customers' perceptions of value.
 a. True
  b. False
 Indicate whether the statement is true or false

[bpool94]

Answer to Question 1

True

Answer to Question 2

True

[sjones]

Thanks for the timely response, appreciate it

[amcvicar]

Excellent