Author Question: Discuss the various types of graphic aids marketing researchers can include in a research ... (Read 134 times)

mikaylakyoung

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Discuss the various types of graphic aids marketing researchers can include in a research report.

Question 2

When can core businesses change?
 a. when customers demand it
  b. when a firm updates its software
  c. when a firm's competencies change
  d. when a firm outsources



ryhom

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Answer to Question 1

Several types of graphic aids may be useful in research reports including:
(1) Tables - most useful for presenting numerical information, especially when several pieces of information have been gathered about each item discussed.
(2) Charts - translate numerical information into visual form so that relationships may be easily grasped.
(3) Pie charts - shows the composition of some total quantity at a particular time.
(4) Line graphs - useful for showing the relationships of one variable to another.
(5) Bar charts - show changes in the value of a dependent variable at discrete intervals of the independent variable.

Answer to Question 2

c



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