Suppose that you are using a 9-point rating scale to compare men ...

[lidoalex]

Suppose that you are using a 9-point rating scale to compare men who have an annual income over 50,000 (Group 1) with men who have an annual income less than or equal to 50,000 (Group 2) with regard to their assessment of a new product. There are forty men in Group 1 and they have a mean of 7 and a standard deviation of 2.5, while the 35 men in Group 2 have a mean of 5 and a standard deviation of 1.4 . What is the approximate value of t using the t-test?
 a. 3.43
  b. 4.19
  c. 5.64
  d. There is not enough information to determine this.

Question 2

__________ in perceptual maps offer(s) intriguing possibilities for new market opportunities.
 a. Brands
  b. Holes
  c. Targeting
  d. Positioning

[yuyiding]

Answer to Question 1

B

Answer to Question 2

b

[lidoalex]

Thanks for the timely response, appreciate it

[kjohnson]

Gracias!