Positioning is mostly about
a. identity.
b. physical elements.
c. targeting.
d. advertising.
Question 2
In a brand awareness study, 25 of a group of 35 males identify the brand correctly and 15 of a group of 35 females identify this brand correctly. The chi-square value for this study is approximately ____.
a. 3.26
b. 4.15
c. 5.84
d. 7.92