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Author Question: What are descriptive statistics and why are they used in marketing ... (Read 21 times)

Arii_bell

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on: Jun 28, 2018
What are descriptive statistics and why are they used in marketing research?

Question 2

Holes in perceptual maps identify areas of fierce competition among an industry's firms.
 a. True
  b. False
 Indicate whether the statement is true or false


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sabina576

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Descriptive analysis is the elementary transformation of data in a way that describes the basic characteristics such as central tendency, distribution, and variability. Averages, medians, modes, variance, range, and standard deviation typify widely applied descriptive statistics that can summarize responses from large numbers of respondents.

Answer to Question 2

False


Arii_bell

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Reply #2 on: Jun 28, 2018
Thank you :)


sabina576

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Reply #3 on: Jun 28, 2018
Happy to help you


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