This topic contains a solution. Click here to go to the answer

Author Question: What are descriptive statistics and why are they used in marketing ... (Read 83 times)

Arii_bell

  • Hero Member
  • *****
  • Posts: 596
What are descriptive statistics and why are they used in marketing research?

Question 2

Holes in perceptual maps identify areas of fierce competition among an industry's firms.
 a. True
  b. False
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sabina576

  • Sr. Member
  • ****
  • Posts: 356
Answer to Question 1

Descriptive analysis is the elementary transformation of data in a way that describes the basic characteristics such as central tendency, distribution, and variability. Averages, medians, modes, variance, range, and standard deviation typify widely applied descriptive statistics that can summarize responses from large numbers of respondents.

Answer to Question 2

False



Arii_bell

  • Hero Member
  • *****
  • Posts: 596

sabina576

  • Sr. Member
  • ****
  • Posts: 356

 

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

Symptoms of kidney problems include a loss of appetite, back pain (which may be sudden and intense), chills, abdominal pain, fluid retention, nausea, the urge to urinate, vomiting, and fever.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

For a complete list of videos, visit our video library