Researchers are usually most interested in the marginals of a contingency table.
Indicate whether the statement is true or false
Question 2
Determining which segments to target depends on an interplay of two factors: (1) quantitative issues such as size of segment, profitability, and growth, and (2) strategic issues, primarily the fit of the segment needing to incorporate philosophy and intended positioning.
a. True
b. False
Indicate whether the statement is true or false