Author Question: Those customers who are in the Danger Zone segment are a. likely to switch to a competitor. b. have ... (Read 29 times)

Capo · **on:** Jun 28, 2018

Those customers who are in the Danger Zone segment are
a. likely to switch to a competitor.
b. have been a customer for less than a year.
c. the least profitable.
d. are using ABC to drive down the price.

Question 2

When a brand is growing, what should an ad campaign do?
a. develop the positivity of the attitudes toward the brand
b. inform the consumer about the brand
c. pull it from the market
d. remind consumers, Hey, we are still here