Those customers who are in the Danger Zone segment are a. likely ...

[Capo]

Those customers who are in the Danger Zone segment are
 a. likely to switch to a competitor.
  b. have been a customer for less than a year.
  c. the least profitable.
  d. are using ABC to drive down the price.

Question 2

When a brand is growing, what should an ad campaign do?
 a. develop the positivity of the attitudes toward the brand
  b. inform the consumer about the brand
  c. pull it from the market
  d. remind consumers, Hey, we are still here

[bob]

Answer to Question 1

c

Answer to Question 2

a

[Capo]

Thanks for the timely response, appreciate it

[Dominic]

Excellent