Author Question: If 35 percent of TV viewers recalled seeing an ad for a Ford Explorer on a particular television ... (Read 28 times)

vicotolentino · **on:** Jun 28, 2018

If 35 percent of TV viewers recalled seeing an ad for a Ford Explorer on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately ____.
a. 30 percent and 40 percent
b. 32 percent and 38 percent
c. 28 percent and 42 percent
d. 20 percent and 30 percent

Question 2

Targeting should not use a top-down vision of corporate strategy, but rather, only a bottom-up data-informed approach on segment size and profitability.
a. True
b. False
Indicate whether the statement is true or false