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Author Question: All of the following are characteristics of the standardized normal distribution EXCEPT that it ... (Read 118 times)

Wadzanai

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on: Jun 28, 2018
All of the following are characteristics of the standardized normal distribution EXCEPT that it ____.
 a. is symmetrical about its mean
  b. has an infinite number of cases
  c. mean identifies the normal curve's highest point (the mode)
  d. has a mean of 1 and a standard deviation of 0

Question 2

How do marketers segment a market?


Koolkid240

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

Marketers identify segments best when iterating between two approaches: a managerial, top-down ideation and a customer-based, bottom-up customer needs assessment. Marketers begin with some knowledge of the marketplacethe customers, competitors, and the company's own strengthsand they can gather information to understand the customer perspective.
Knowledge of the marketplace clearly enters into the decision of which of the segments the company should eventually target. A market segment may look desirable in terms of its size and even future growth potential, but it may already be saturated with competitors' offerings. There may be richer potential opportunities in other segments. The managerial perspective is also clearly important for assessing the extent to which the servicing of a particular segment is consistent with corporate goals.


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