Answer to Question 1
D
Answer to Question 2
Marketers identify segments best when iterating between two approaches: a managerial, top-down ideation and a customer-based, bottom-up customer needs assessment. Marketers begin with some knowledge of the marketplacethe customers, competitors, and the company's own strengthsand they can gather information to understand the customer perspective.
Knowledge of the marketplace clearly enters into the decision of which of the segments the company should eventually target. A market segment may look desirable in terms of its size and even future growth potential, but it may already be saturated with competitors' offerings. There may be richer potential opportunities in other segments. The managerial perspective is also clearly important for assessing the extent to which the servicing of a particular segment is consistent with corporate goals.
Normal development of posture and spinal curves. (A) Toddler: Protruding abdomen; lumbar lordosis. (
Cumulative Standard Normal Distribution
Three factors that influence the distribution of Na+ and K+ ions across the neural membrane.
G-banded karyotype of a normal human male
Polar distribution of auxin is driven by asymmetrical positioning of plasma membrane active transpor
The distribution of Neandertal and Denisovan DNA in the modern human genome