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Author Question: Summary measures about variables computed using only data taken from a sample are called sample: a. ... (Read 26 times)

K@

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on: Jun 28, 2018
Summary measures about variables computed using only data taken from a sample are called sample:
 a. statistics
  b. parameters
  c. estimates
  d. scores

Question 2

One behavioral segment of great importance to the marketer is the __________ of the focal brand because it is relatively easy to communicate to this group.
 a. past user
  b. future user
  c. current user
  d. non-user


nathang24

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

c


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