Summary measures about variables computed using only data taken ...

[K@]

Summary measures about variables computed using only data taken from a sample are called sample:
 a. statistics
  b. parameters
  c. estimates
  d. scores

Question 2

One behavioral segment of great importance to the marketer is the __________ of the focal brand because it is relatively easy to communicate to this group.
 a. past user
  b. future user
  c. current user
  d. non-user

[nathang24]

Answer to Question 1

A

Answer to Question 2

c