Author Question: Marketers have begun to recognize the strategic value of place in the marketing mix, as well as the ... (Read 15 times)

nevelica · **on:** Jun 28, 2018

Marketers have begun to recognize the strategic value of place in the marketing mix, as well as the benefits resulting from high-quality logistical services. As a result, which has been recognized as the interface activity between marketing and logistics?
a. Product
b. Promotion
c. Price
d. Customer service

Question 2

Explain segmentation pricing.

meganmoser117 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

d

Answer to Question 2

Good marketers will do their homework and inevitably find customer segments who value different things. Then it is perfectly acceptable to charge different customers different prices for different goods and services. In most markets, there are almost always a price-sensitive segment and another that seeks quality. There is nothing wrong with a company offering a stripped-down product at lower prices to the former and a souped-up version at a higher price to the latter.