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Author Question: Which of the answers below is an example of the creation of form utility by a logistics activity? a. ... (Read 23 times)

bobypop

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on: Jun 28, 2018
Which of the answers below is an example of the creation of form utility by a logistics activity?
 a. When lumber is cut and made into a chair
  b. When a firm's finance manager approves customer purchases on a credit basis
  c. When Dell combines components with software to produce a computer to a customer's specifications
  d. The breaking bulk and repackaging at a distribution center

Question 2

Why do marketers need to know how to set prices?


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amandanbreshears

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

Marketers need to know how to set prices. Whether the brand positioning is at the low end or high end, prices must be set accordingly. To know how prices will be received and affect demand, marketers have to understand how customers perceive prices and price changes, like promotions.


bobypop

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Reply 2 on: Jun 28, 2018
Gracias!

recede

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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