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Author Question: Name and define the primary types of fixed-alternative questions.[br][br][b][color=#FA1639]Question ... (Read 154 times)

PhilipSeeMore

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on: Jun 28, 2018
Name and define the primary types of fixed-alternative questions.

Question 2

When do consumers want to learn more about a product?
 a. when consumer involvement is high
  b. when the company advertises more often
  c. when prices are reduced
  d. when brand awareness is increased


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morrie123456

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Reply #1 on: Jun 28, 2018
Answer to Question 1

The types of fixed-alternative questions are:
(1) Simple-dichotomy (dichotomous-alternative) question - requires the respondent to choose one of two alternatives.
(2) Multiple-choice question - requires the respondent to choose one--and only one-- response from among several possible alternatives.
(3) Frequency-determination question - a determinant-choice question that asks for an answer about the general frequency of occurrence.
(4) Checklist question - allows the respondent to provide multiple answers to a single question.

Answer to Question 2

a


PhilipSeeMore

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Reply 2 on: Jun 28, 2018
Gracias!

triiciiaa

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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