Author Question: Name and define the primary types of fixed-alternative questions.[br][br][b][color=#FA1639]Question ... (Read 100 times)

PhilipSeeMore · **on:** Jun 28, 2018

Name and define the primary types of fixed-alternative questions.

Question 2

When do consumers want to learn more about a product?
a. when consumer involvement is high
b. when the company advertises more often
c. when prices are reduced
d. when brand awareness is increased

morrie123456 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

The types of fixed-alternative questions are:
(1) Simple-dichotomy (dichotomous-alternative) question - requires the respondent to choose one of two alternatives.
(2) Multiple-choice question - requires the respondent to choose one--and only one-- response from among several possible alternatives.
(3) Frequency-determination question - a determinant-choice question that asks for an answer about the general frequency of occurrence.
(4) Checklist question - allows the respondent to provide multiple answers to a single question.

Answer to Question 2

a