Author Question: A tabulation of the results of a pretest to help determine whether the questionnaire will meet the ... (Read 87 times)

big1devin · **on:** Jun 28, 2018

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as a(n) ____ tabulation.
a. preliminary
b. primary
c. initial
d. back

Question 2

When a consumer looks at the most important attribute of a brand first, and eliminates all brands that do not have this attribute, he is using a lexicographic approach.
a. True
b. False
Indicate whether the statement is true or false