Author Question: Cost/Value refers to a. getting the best value for the money spent. b. U.S. firms competing in the ... (Read 55 times)

newyorker26 · **on:** Jun 28, 2018

Cost/Value refers to
a. getting the best value for the money spent.
b. U.S. firms competing in the global arena.
c. the importance of cost and value at the very end of the supply chain.
d. product variety.

Question 2

If your fixed costs (including marketing, advertising, R&D, depreciation, etc.) are high relative to variable costs (which include labor or unit components), the strategic objective is to
a. maximize per unit margins.
b. eliminate advertising.
c. maximize sales volume.
d. raise the price as much as possible.