Author Question: A respondent in a personal interview is asked questions about shopping at a specific department ... (Read 78 times)

LCritchfi · **on:** Jun 28, 2018

A respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and then is asked general questions about shopping at that mall. What type of mistake in design has been made?
a. filter effect
b. order bias
c. double-barreled effect
d. loaded effect

Question 2

Marketers use Maslow's hierarchy of needs to offer an extended brand line so the consumer can start high on the pyramid and work his way down.
a. True
b. False
Indicate whether the statement is true or false