Author Question: A heat map question is a multiple choice question. Indicate whether the statement is true or ... (Read 102 times)

vHAUNG6011 · **on:** Jun 28, 2018

A heat map question is a multiple choice question.

Indicate whether the statement is true or false

Question 2

During the purchase phase, a consumer will consider all brands available in the market.
a. True
b. False
Indicate whether the statement is true or false

johnpizzaz · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

F
A heat map question tracks the parts of an image on an advertisement that most capture a respondent's attention.

Answer to Question 2

False