A heat map question is a multiple choice question. Indicate ...

[vHAUNG6011]

A heat map question is a multiple choice question.
 
 Indicate whether the statement is true or false

Question 2

During the purchase phase, a consumer will consider all brands available in the market.
 a. True
  b. False
 Indicate whether the statement is true or false

[johnpizzaz]

Answer to Question 1

F
A heat map question tracks the parts of an image on an advertisement that most capture a respondent's attention.

Answer to Question 2

False

[vHAUNG6011]

Thanks for the timely response, appreciate it

[sailorcrescent]

Wow, this really help