A counterbiasing technique is used with the expectation that two ...

[Redwolflake15]

A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.
 
 Indicate whether the statement is true or false

Question 2

Describe how different functions in a business interact with marketing, and why they should understand marketing.

[carlsona147]

Answer to Question 1

F
A split-ballot technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.

Answer to Question 2

- Accounting and finance need to understand the importance of marketing because the CEO does. With competition, you always need to be thinking about your customers.
- Salespeople understand marketing. They know that if their company makes products the customer wants, their job will be easier.
- R&D people appreciate marketing because they get jazzed when their inventions become popular. It doesn't take much marketing research to test concepts or prototypes and to veer an R&D path one way or another.

[Redwolflake15]

Gracias!

[sarah_brady415]

TYSM