This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following uses two alternative phrasings of the same question for respective halves of ... (Read 27 times)

mia

  • Hero Member
  • *****
  • Posts: 564
on: Jun 29, 2018
Which of the following uses two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing?
 a. split-ballot technique
  b. split-half reliability
  c. counterbalancing method
  d. double-barreled questioning

Question 2

All of the following contribute to a IMC success except
 a. strategic focus c. focused execution
  b. a Clio award d. performance assessment


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jgranad15

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B
Communication awards like the Clio are meaningless if the communications do not help achieve the firm's strategic goals such as sales, market share, and profit.


mia

  • Member
  • Posts: 564
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

alexanderhamilton

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

A good example of polar molecules can be understood when trying to make a cake. If water and oil are required, they will not mix together. If you put them into a measuring cup, the oil will rise to the top while the water remains on the bottom.

Role of alternative splicing in the perception of sounds of different frequency Role of alternative splicing in the perception of sounds of different frequency
Question Question
math question math question
economic question economic question
economic question economic question
Economics question Economics question
Video: Burn Animation

For a complete list of videos, visit our video library