Which of the following uses two alternative phrasings of the same ...

[mia]

Which of the following uses two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing?
 a. split-ballot technique
  b. split-half reliability
  c. counterbalancing method
  d. double-barreled questioning

Question 2

All of the following contribute to a IMC success except
 a. strategic focus c. focused execution
  b. a Clio award d. performance assessment

[jgranad15]

Answer to Question 1

A

Answer to Question 2

B
Communication awards like the Clio are meaningless if the communications do not help achieve the firm's strategic goals such as sales, market share, and profit.

[mia]

Thanks for the timely response, appreciate it

[phuda]

Excellent