Author Question: When Diana, the marketing vice president, assesses any business problem or opportunity in terms of ... (Read 18 times)

sammy · **on:** Jun 28, 2018

When Diana, the marketing vice president, assesses any business problem or opportunity in terms of general analysis, she should review the 5Ps.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The opposite of a top-down approach is usually called
a. outside-in.
b. inside-out.
c. co-creation.
d. bottom-up.