Author Question: Comparative data about various websites is available from: a. the user's own metrics platform. b. ... (Read 73 times)

Bob-Dole · **on:** Jun 28, 2018

Comparative data about various websites is available from:
a. the user's own metrics platform.
b. interactive advertising agencies.
c. firms with specialized tools, platforms, and consulting expertise.
d. a simple Google search.

Question 2

Path analysis metrics are important:
a. to marketers who need to understand how their advertising programs are working.
b. to marketers who need to understand how visitors are using the site.
c. to IT technicians who need to understand which pages are most used.
d. All of these are correct.