The ____ is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.
a. eligibility percentage
b. screening question
c. contact rate
d. response rate
e. None of these are correct.
Question 2
Consumers engage with online content primarily to:
a. Obtain factual information.
b. Verify things that they have heard.
c. To be inspired to create or to try.
d. All of these are correct.
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