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Author Question: _____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target ... (Read 23 times)

fbq8i

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  • Posts: 527
on: Jun 29, 2018
_____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target audience.
 a. Gross rating points (GRPs)
  b. Target rating points (TRPs)
  c. Efficiency rating points (ERPs)
  d. Net rating points (NRPs)
  e. Indexed rating points (IRPs)

Question 2

Marketers of truly innovative new products or manufacturers of products sold in locations where it is not possible to track customer purchases would not be able to make use of which targeting approach?
 a. demographics
  b. behaviorgraphics
  c. psychographics
  d. geodemographics
  e. None of these is correct


mjbamaung

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  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


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