« previous next »

Author Question: _____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target ... (Read 61 times)

fbq8i

  • Hero Member
  • *****
  • Posts: 527
on: Jun 29, 2018
_____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target audience.
 a. Gross rating points (GRPs)
  b. Target rating points (TRPs)
  c. Efficiency rating points (ERPs)
  d. Net rating points (NRPs)
  e. Indexed rating points (IRPs)

Question 2

Marketers of truly innovative new products or manufacturers of products sold in locations where it is not possible to track customer purchases would not be able to make use of which targeting approach?
 a. demographics
  b. behaviorgraphics
  c. psychographics
  d. geodemographics
  e. None of these is correct


mjbamaung

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

A flat-tip (straight-blade) screwdriver. The width of the blade should match the width of the slot ... A flat-tip (straight-blade) screwdriver. The width of the blade should match the width of the slot ...
A thermostat stuck in the open position caused the engine to operate too cold. The vehicle failed ... A thermostat stuck in the open position caused the engine to operate too cold. The vehicle failed ...
Hookup for testing fuel-pump current draw on any vehicle equipped with a fuel-pump relay. Hookup for testing fuel-pump current draw on any vehicle equipped with a fuel-pump relay.
Cranial nerves and their target regions. (Sensory nerves are shown in blue; motor nerves, in red.) Cranial nerves and their target regions. (Sensory nerves are shown in blue; motor nerves, in red.)
What is the frequency of individuals that are homozygous for this allele? What is the frequency of individuals that are homozygous for this allele?
The outcome of a mating between individuals heterozygous at two genes determining their ABO blood ty The outcome of a mating between individuals heterozygous at two genes determining their ABO blood ty
Video: Import of Dietary Glucose from Intestines to Bloodstream

For a complete list of videos, visit our video library