Direct advertising enables the advertiser to convey a message to ...

[olgavictoria]

Direct advertising enables the advertiser to convey a message to a target market that has been selected with precision.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

All of the following are required in order for a patent to be obtained except _____.
 a. the filer must demonstrate the innovation is novel
  b. the filer must demonstrate the innovation is useful
  c. the filer must demonstrate the innovation is not obvious in process or product
  d. the filer must demonstrate the tangible nature of the innovation
  e. None of these are correct.

[kbennett34]

Answer to Question 1

True

Answer to Question 2

d