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Author Question: A B2C buyer persona is: a. A detailed description of a single person in the market segment. b. A ... (Read 131 times)

CQXA

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on: Jun 28, 2018
A B2C buyer persona is:
 a. A detailed description of a single person in the market segment.
  b. A creative product of a content marketing copy writer.
  c. A way to humanize the numbers that describe a target market segment.
  d. All of these are correct.

Question 2

For marketing communicators, ethics involves matters of right and wrong, or moral, conduct pertaining to any aspect of marketing communications.
 
 Indicate whether the statement is true or false


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wergv

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

T


CQXA

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

vickybb89

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Reply 3 on: Yesterday
Excellent

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