Author Question: A moving display performs the critical in-store function of bringing a brand's name to the ... (Read 51 times)

mp14

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A moving display performs the critical in-store function of bringing a brand's name to the consumer's ____.
 a. attention
  b. awareness
  c. perceptual field
  d. active memory
  e. notice

Question 2

The error a researcher should work most to minimize is
 a. response error.
  b. total error.
  c. sample error.
  d. nonresponse error.
  e. office error.



smrerig

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Answer to Question 1

D

Answer to Question 2

b



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