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Author Question: Which type of display has been shown in research to be effective in bringing a brand's name to a ... (Read 38 times)

stock

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on: Jun 28, 2018
Which type of display has been shown in research to be effective in bringing a brand's name to a consumer's active memory and increasing the probability of purchasing that brand?
 a. temporary display
  b. semipermanent display
  c. permanent display
  d. motion display
  e. changeable message display

Question 2

The best way to deal with respondents not knowing the answer to a question is
 a. perform sufficient exploratory research and questionnaire pretesting to understand what the population members are likely to knowor not know.
  b. provide a Don't know response option.
  c. increase the sample size.
  d. All of these are correct.
  e. Both a and b are correct.


Sammyo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

a


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