Author Question: What factor has retarded the growth of the out-of-home (OOH) industry and has prevented many ... (Read 117 times)

sc00by25 · **on:** Jun 28, 2018

What factor has retarded the growth of the out-of-home (OOH) industry and has prevented many advertisers from investing heavily in this medium?
a. lack of measurable audience data
b. nonselectivity
c. short exposure time
d. environmental concerns
e. high cost per thousand

Question 2

Which of the following is FALSE?
a. Noncoverage is a problem in mail and e-mail surveys.
b. For some studies, clear, convenient, and complete sampling frames exist.
c. Overcoverage error poses a relatively common problem with sampling frames.
d. None of these are false.
e. All of these are false.