Author Question: Retargeting refers to: a. adjusting the contents of a marketing campaign to better match the needs ... (Read 73 times)

hbsimmons88 · **on:** Jun 28, 2018

Retargeting refers to:
a. adjusting the contents of a marketing campaign to better match the needs of its target audience.
b. adjusting an ineffective marketing campaign to appeal to a different target audience.
c. marketing to people who bought something in the past but haven't in a while.
d. marketing to people who clicked on an ad but didn't buy anything.

Question 2

Point-of-Purchase displays benefit all participants in the marketing process.

Indicate whether the statement is true or false