Author Question: A researcher divides the city of Flint, Michigan, into 500 blocks of 10 households each. She ... (Read 37 times)

abarnes · **on:** Jun 28, 2018

A researcher divides the city of Flint, Michigan, into 500 blocks of 10 households each. She requires a sample of 400 households. She selects a sample by randomly selecting 100 blocks and randomly selecting 4 households per block. This is an example of ____.
a. systematic sampling
b. two-stage area sampling
c. probability-proportional-to-size sampling
d. one-stage area sampling
e. sequential sampling

Question 2

Because the customer journey is so complex, marketers can't respond to customer behaviors at a granular level.
a. True
b. False
Indicate whether the statement is true or false