Author Question: A market researcher divides the Dallas metropolitan area into blocks having roughly equal ... (Read 31 times)

nelaaney · **on:** Jun 28, 2018

A market researcher divides the Dallas metropolitan area into blocks having roughly equal populations. He then selects a random sample of blocks and sends interviewers to each block. The inter-viewers are instructed to interview every eighth dwelling unit. This is ____ sampling.
a. one-stage area
b. two-stage area
c. quota
d. two-stage systematic
e. stratified

Question 2

The evolution of CX is erasing the distinctions between B2C and B2B marketing.
a. True
b. False
Indicate whether the statement is true or false