Social media marketing campaigns must have specific objectives in order to be measured.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Jose Cuervo tequila began a campaign in March that centered around the Mexican festival weekend of Cinco de Mayo, the May 5th anniversary of Mexico's victory in the war against France. The objective was clearly to appeal to Hispanic consumers in select geographic markets. What specific type of campaign is the tequila company using?
a. publicity
b. cause-related marketing
c. public relations
d. event sponsorship
e. image sponsorship
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