Author Question: Relationships forged between a brand and a sponsored event can serve to enhance a brand's equity, ... (Read 189 times)

daltonest1984 · **on:** Jun 28, 2018

Relationships forged between a brand and a sponsored event can serve to enhance a brand's equity, both by enhancing its image and by ____.
a. reaching the current target market
b. taking the place of advertising in building buzz
c. increasing consumers' awareness of the brand
d. convincing consumers' of the uniqueness of the brand
e. serving as a sales promotion device

Question 2

The distinguishing feature of probability samples is that
a. they involve personal judgment somewhere in the selection of sample elements.
b. each population element has an equal chance of being included in the sample.
c. each population element has an equal chance of being included in the sample, and every combination of n population elements is a sample possibility.
d. each population element has a known chance of being included in the sample.
e. they will always be more representative of the population than nonprobability samples.