Author Question: Sponsorship of special events and causes enables marketers to target their communication and ... (Read 59 times)

savannahhooper · **on:** Jun 28, 2018

Sponsorship of special events and causes enables marketers to target their communication and promotional efforts to specific geographic regions and/or to lifestyle groups.

Indicate whether the statement is true or false

Question 2

Convenience samples are appropriate for use in which type of research?
a. Descriptive
b. Causal
c. Exploratory
d. All of these are correct.
e. Convenience samples are not appropriate for any type of research.