Author Question: The back end refers to business functions that are not of concern to the marketer, such as ... (Read 21 times)

mrsjacobs44 · **on:** Jun 28, 2018

The back end refers to business functions that are not of concern to the marketer, such as warehousing and distribution.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Digital property rights represent a contentious subject among many groups associated with the Internet. Explain why it is a problem and how it affects both Internet users and businesses.

welcom1000 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

False

Answer to Question 2

Music is probably the context most students will use because they are more familiar with it. People want to enjoy the music they like and many are not too fond of the music industry. For instance, consumers have long complained that they have been forced to buy entire CDs to get only one song they like. iTunes has made that situation better; should it receive some credit for the fact that illegal downloading seems to have decreased a bit? Students may be aware of the degree to which some prominent rock groups have railed against illegal downloading, including support of SOPA in the U.S. Some individuals and groups going so far as to say that new music, new musical groups may not be able to evolve in an environment in which intellectual property is not respected. Publishers also have their obvious interest in this area.

Students may also be aware of the impact that IP issues, particularly the Digital Millennium Copyright Act, have had on information provision in libraries and in the way we supply information directly to them. They may also be users of on-demand and streaming media and have paid attention to the way that type of content is protected from illegal downloads.

Chapter 16: Mobile Marketing and Related Developments

MULTIPLE CHOICE