Author Question: Because no off-invoice allowances are offered when a manufacturer uses everyday low pricing, ... (Read 39 times)

Coya19@aol.com · **on:** Jun 28, 2018

Because no off-invoice allowances are offered when a manufacturer uses everyday low pricing, EDLP(M), retailers ____.
a. make profits from selling merchandise, rather than from buying it.
b. retain the power in the channel
c. have incentives to engage in forward buying
d. have incentives to engage in diverting
e. demand higher slotting allowances

Question 2

The questionnaire pretest serves the same role in a questionnaire design that test marketing serves in new product development.
a. True
b. False
Indicate whether the statement is true or false