Author Question: The Lippincott Company, a manufacturer of canned vegetables, would like to sell the supermarket ... (Read 77 times)

fbq8i · **on:** Jun 28, 2018

The Lippincott Company, a manufacturer of canned vegetables, would like to sell the supermarket chain BuyRight on the idea of stocking a new line of pre-cooked salt-free vegetables. BuyRight informs Lippincott that in order to justify the cost of adding a new product line to its shelves, it will have to charge Lippincott 250 for every store in the BuyRight chain that stocks Lippincott's new product. What is this type of allowance called?
a. spiffing
b. slotting
c. diverting
d. vendor support allowance
e. off-invoice

Question 2

The physical appearance of a questionnaire is important in securing respondents' cooperation, particularly for
a. personal interviews.
b. mail questionnaires.
c. telephone interviews.
d. All of these are correct.
e. Both b and c are correct.