Retailers receive a(n) ____ for featuring the manufacturer's brand in advertisements or for providing special displays.
a. exit fee
b. spiff
c. slotting allowance
d. bill-back allowance
e. off-invoice allowance
Question 2
Which of the following about questionnaire design is TRUE?
a. If the early steps in questionnaire design are carefully followed, the questionnaire usually does not need to be revised.
b. When designing questionnaires, the researcher should expect to do a good deal of iteration and looping among the steps.
c. As a general rule, larger questionnaires are favored over smaller ones because they are less crowded.
d. Both a and b are correct.
e. a, b, and c are correct.
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