Trade promotions are most effective when ____.
a. they are used during off-peak seasons
b. they generate immediate sales
c. viewed from a long term perspective
d. they maximize the retailer's efforts and cost
e. they are constant throughout the year
Question 2
Which of the following is FALSE?
a. When using the funnel approach to questionnaire design, the researcher will start with broad questions and progressively narrow the scope of further questions.
b. Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables.
c. Target information should be secured first and classification information last.
d. In dealing with sensitive issues when designing a questionnaire, the preferred alternative is to avoid these types of questions altogether, if at all possible.
e. One way of dealing with sensitive questions is to hide them in a group of more innocuous questions.
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