Author Question: Credit cards are an example of the platform model. a. True b. False Indicate whether the statement ... (Read 198 times)

mydiamond · **on:** Jun 28, 2018

Credit cards are an example of the platform model.
a. True
b. False
Indicate whether the statement is true or false

Question 2

It is important for marketers to use objectives to guide their selection of relevant metrics. Discuss in detail the meaning and implications of this statement.

Madisongo23 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

True

Answer to Question 2

This question is intended to get students to articulate the huge volume of data that is available to the marketer. The only way to determine what data are needed is to start with objectives. The issue is what data items are needed to answer the question of whether we have achieved our objectives or not. This question should guide the selection of metrics to be purchased and/or followed. It is the only way to prevent drowning in the torrent of data produced by the Internet.